Digital Marketing vs Social Media
Digital Marketing Versus Social Media Marketing
Digital Marketing Versus Social Media Marketing: Which Is Better?
In todayās digital world, there is no doubt that digital marketing has taken over traditional marketing methods. But what exactly is digital marketing?
Digital Marketing versus Social Media Difference
Digital marketing versus social media marketing is the difference between using all the various forms of online marketing, as opposed to just social media websites.Ā
However, the differences between the two can seem a little confusing.
What is Digital Marketing?
Digital marketing is an umbrella term for any type of online marketing.
What is Social Media Marketing?
Social media marketing, on the other hand, is the marketing of products or services using social media platforms.
Digital Marketing vs Social Media Marketing Differences
7 Differences Explained
Today we’ll discuss the 7 differences between digital marketing and social media.
As we learned earlier, digital marketing includes social media and a few other marketing methods.
Let’s take a look at the different types of digital marketing including social media below.
Digital marketing vs social media marketing includes the following
- Social Media
- SEO (Search Engine Optimization)
- Email Marketing
- Pay Per Click
- Video Marketing
- Blogging
- Content Marketing
1. Social Media
Social media is a type of communication used on the Internet.
Using social media marketing can include communicating in many different ways via social media networks, platforms and websites.
But it doesn’t stop there.
In addition to social media websites, there are also blogs, wikis, social networking sites, photo sharing, instant messaging, video sharing sites, podcasts, and more.
Each website or platform usually specializes in one form of social media communication.
#1 Largest Social Networking Platform
Facebook is the largest social media website in the world, with over 2.7 billion active monthly users.
Facebook, is known for its ability to help, friends and family make connections.
- You can follow and add people you know, or would like to know, as friends.
- Share ideas and thoughts, and add any updates about your day.
- Post pictures of your new born baby or photos of your cat playing with a ball of yarn.
Facebook Messenger
Facebook also have an instant messaging app and service called, Facebook Messenger.
With Facebook Messenger, you can chat, make phone calls, and video calls, and connect with people you know.
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Facebook Pages
You can also connect with new and existing customers with a Facebook Business Page.
Facebook Pages are for growing and marketing your business online.
From connecting with customers and selling products to hosting events and selling services, when using Facebook, the possibilities are endless!
#2 Largest Social Networking Site
With over over 1 billion active monthly users, Instagram is the second larges social media site.
Similar to Facebook, Instagram allows you to connect with family, friends and customers.
However, Instagram is a little different because, it’s centered around posting photos and videos.
Using Instagram, you can:Ā
- Share beautiful photos of your last vacation or trip.
- Post your dazzling wedding pics.
- Update your customers on a new product you’re selling.
You can even post video clips of your last Christmas party or webinar event!
Instagram makes showing off your business a snap!
330 Million active monthly users.
With over 330 million users, Twitter is the third largest social website.
Post tweets, and follow celebrities and brands.
Twitter is perfect for connecting with new and old customers.
But what makes Twitter different is how much you can post or comment.
While on Twitter, remember these three important tips:
- You only get 280 characters to post or comment.
- Keep it simple, short, and sweet on Twitter.
- Twitter is loved by people on the go.
And that’s it!
Customers and followers can scroll through posts quickly looking for content they enjoy.
Rememeber to focus on what you want to say, and just say it!
With Twitter, just keep your Tweet, short and sweet.
Over 575 million active users
Linkedin is the fourth largest social website.
Here are a three tips to remember about using LinkedIn:
The focus on LinkedIn is B2B Business to Business, Careers and Jobs.
- It’s the largest website for career minded professionals in the world.
- The focus on LinkedIn is networking.
- People use LinkedIn because they want to change Careers or Jobs
But that’s not all!
You can build strong B2BĀ relationships on LinkedIn as well.
LinkedIn is a great place to connect with suppliers and vendors.
It’s also perfect for hiring employees or finding talented work.
2. SEO Marketing
(SEO) Search Engine Optimzation is another form of digital marketing.
SEO uses the search engines like Google, Yahoo or Bing to help people find information online.
Here are a couple of useful tips to remember about search engines:
- Search engines act much like an online library.
- A search engine indexes, or categorizes most of the information, and content, on the web.
- If you need to find a local store, or article on a subect, search engines can help you find it fast.
A search engine can also be used to list your website, blog, or e-commerce store.
Search engines are great for helping customers, find your business online.
3. Email Marketing
Email Marketing can help customers become aware of new products, services, or discounts about your business through email.
An email list can be your number one best asset if used correctly.
Here are three great tips to remember about using email:
- Email marketing is a great way to stay connected with customers and your audiences.
- Using email, you can do things like, sell products and share news or updates.
- Email is a great way to improve your abandoned cart rate or tell your businesses story.
However, there are a few caveats about using email, that you have to keep in mind.
Spam: Unsolicited Email
Email is probably the greatest invention since the postal system or fax machines.
Unlike sending mail through the postal system, using email is absolutely free!
However, there are some rules you must adhere to when sending emails to customers.
Before sending an email, remember to keep these three tips in mind:
- Never send emails to people who don’t know you.
- Unsolicited or promotional email is called spam.
- Sending spam to anyone can get you into trouble fast.
Sending spam to anyone can have the following repercussions:
- Get you blacklisted with email providers
- Ruin your sender reputation score.
- Get you banned from your email marketing service
Opt In Email
When sending email, always remember to follow these 3 simple rules:
You can avoid spam by following these simple rules:
- Use opt-in forms on your website or blog.
- Enable double opt-in to confirm email subscription requests
- Ā Always include an unsubscribe link in your emails.
4. PPCĀ Marketing
PPC stands for pay-per-click.
Pay Per Click is a type of digital marketing and advertising.
With pay per click advertising, you pay a certain amount each time someone clicks your ad.
Pay per click is a very popular form of online marketing and advertising.
There are all different kids of PPC ads, but the most commonly used are search ads.
PPC search ads usually show up when someone is searching for something online.
PPC Search Ads
A perfect example of a PPC Search Ad is used on Google Search.
When someone is searching for bikes, shoes, or a local business, Google will show other similar ads alongside the search.
These are ads that other advertisers or businesses are paying Google to display.
Whenever someone clicks on one of these other ads, Google charges the advertiser’s account.
Google and Facebook Ads
Google and Facebook are two major platforms that offer PPC advertising.
Advantages
The advantages of running PPC ads are:
- Get your business, brand, or ad in front of million of potential customers.
- Relatively low cost to get started.
However, getting started running PPC ads can be difficult and time-consuming.
Disadvantages
The disadvantages of running PPC ads are:
- Digital marketing creatives required for branded content.
- Defining your audiences and research is time consuming.
- Can become costly paying for every click you receive.
5. Video Marketing
Video marketing is using videos for promoting, telling and marketing your product or service to people.
The purpose of video marketing is to increase engagement, raise awareness and drive sales.
By using popular social media channels to educate, interact and follow up with your audience and cutomers while online.
Research shows, that creating videos is the number one way to get your customer’s attention.
Simply because everyone loves watching videos!
Let’s face it, its easier to watch a 3-minute video, than to read a 1000-word document or webpage.
Advantages
Here’s how marketing with videos can help increase your business in three different ways:
- Brand Awareness
- Website Traffic
- Boost Sales
Marketing with videos is also a great way to stay in front of your customers and audience.
With so much competition online and on social media, video is one of the best ways to stay relevant.
Some of the benefits of using video on social media are as follows:
- Stay on customer newsfeeds longer
- Get more views and engagement
- Help customers learn about your product or service better
- Stand out from your competition
- Put a face to your businesses brand or product
Video is a powerful tool and can also help:
- Search and Display advertising
- Rank higher in google searches
- Scale easily across multiple social media platforms.
Disadvantages
As you may have guessed, there are many advantages to marketing with video.
However, there are also a few disadvantages of video marketing.
Because videos are so great to use, there is always a downside.
Getting started with video marketing can be time-consuming.
Creating your videos usually involves the following these basic steps:
- Creating a sales presentation or script
- Becoming familiar with video editing software
- Implementing a strong, visual CTA or Call to Action
Before you get started creating a video marketing campaign, sit down and ask yourself, “What is my goal?”
Then, find someone who can help you get started and give pointeres along the way.
Using videos in your digital marketing can be a great way to win customers.
But it does require some thought and a good plan of action.
6. Blog Marketing
Blog marketing is the process of creating articles that target your market using a blog.
Marketing with a blog involves writing niche articles for your audience using blogging software.
The benefits of using a blog for your business are limitless.
Some of those benefits include:
- Driving traffic to your website
- Content for your social media audience
- Converting traffic in to sales leads
- Creating long term results
Blog Driving Traffic
A blog is a great way to drive traffic to your website.
For starters, when used with SEO, you can get free traffic from search engines like Google, Yahoo, and Bing.
Search engines love blogs because it provides their users with valuable content to read.
But the best part of all, driving traffic using blogs and search engines is absolutely free!
Search engines do not charge you a penny for listing your website or blog with them.
This makes blogging one of the most affordable and attractive digital marketing strategies for businesses.
Social Media Content
One of the challenges of posting to social media is running out of content to come up with.
Keeping your audience entertained and engaged is super important.
But with a blog, you never have to worry, because you can share and reshare content to your social media pages.
You can share your entire blog or just use bits and pieces of your articles in posts.
Just create a few catchy titles, and call-to-action statements, and mixed and match your content.
This is a great recipe for not only engaging your audience but creating traffic to your site and converting sales leads.
Disadvantages
While there are numerous advantages to using a blog, there are also a few disadvantages.
The three main disadvantages to blogging are:
- Choosing a blog service such as Managed WP
- Becoming an Author
- Creative and writing engaging content
The number one downside for most marketers, is the time it takes to write a blog, and how long it takes for a blog to become successful.
Blog marketing is not an overnight success.Ā
It takes time for a blog to become popular enough before you start seeing any results.
Using a blog for marketing can take anywhere from 3 to 6 months, or longer before you start to reap any rewards.
My advice… Get Started Now!
7. Content Marketing
Content marketing is about creating relevant and meaningful information about a topic of interest to others.
The marketing of content online is what makes the internet and social media go round.
In our article, we have gone over 6 of the primary forms of digital marketing and social media.
Or in a nutshell, content marketing.
You can say that the marketing of content is another tool under the umbrella of digital marketing.
Content marketing is what brings all the other forms of digital marketing together into a cohesive online strategy.
That strategy can be used to create compelling online marketing campaigns for your business.
Content marketing campaigns should be well thought out and implemented using the various sales channels mentioned above.
Goals for Content Marketing
Your Content Marketing Campaign Strategy Should Include The Following:
- Attract Potential Customers
- Acquire New Customers
- Retain Current Customers
- Upsell New Products and Services
- Engage your audience
Conclusion
In conclusion, the difference between digital marketing versus social media is marginal.
Digital marketing is the practice of using the internet to advertise, market, sell and promote products and services.
Social media is a sales and marketing channel used under the digital marketing umbrella.
Digital marketing uses online marketing strategy that include social media.
While social media marketing is strictly limited to advertising, marketing, and promotion using social media channels.
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